To celebrate Foot Locker’s love for basketball, sneakers and the culture at large (in the middle of a global pandemic) we created a one-of-a-kind 3 day long Twitch event. Partnering with production company VT Pro and artist Temi Coker to bring the campaign to life, viewers could interact with the court live from home as athletes and influencers participated in some friendly competition.

We even paid homage to the late Kobe Bryant on the first official ‘Kobe Day’ inviting our audience to share what Kobe’s legacy meant to them.