De-Glaze With Me 🧼 ✨ 🍩

Garnier
Social/Influencer Campaign
2025

ACD — Zach Buckner
ACD — Ellen O’Donnell
Design – Christina Hillman
CW — Victoria Pla
AD — Rhiannon Blouin
Producer — Katie Greene
Director — Symone Baptiste
Edit — Mackcut

You’ve probably heard of ‘Get Ready With Me’ but what about ‘DeGlaze With Me’? To launch Garnier’s newest micellar water, we partnered with the one and only Ilana Glazer to start a new trend that celebrated taking make up off, rather than putting it on. Ilana hit the stage with brand new bits that highlighted the chaos of keeping up with all the new skincare routines and makeup trends. We captured the entire show and released bite sized content on social to seed this new term - deglazing. Influencers were at the show and joined in on the fun helping

Global Influencer Marketing Awards Shortlist, Most Effective Collaboration or Partnership

Ilana
set the stage…

Taking off your makeup kind of sucks?

She intro’d
‘De-Glazing’

& ofc
brought it back to pastries.

Influencers tapped in…

Posting original content from backstage.

and after the show?

Little Miss.DeGlazer demonstrated de-glazing herself.

Next
Next

Zippo__LiveWithConfidence 🔥🔥🔥