Citizens Social 🎤📱💸
Citizens
Social
2025-2026
ECD — Michael Raso
ECD — Lance Jensen
ACD — Zach Buckner
ACD — Ellen O’Donnell
Throughout 2025 and 2026 we produced a number of social campaigns for Citizens Bank all laddering up to the brand platform of Make Sense of Your Money.
Much like Shakespeare, money can be hard to understand.
So we sent Citizens spokesman, Eli Manning to the infamous Shakespeare in the Park line to help answer New Yorker’s money questions.
Manning in the Park
Talking about your money is hard. But know where people love having hard conversations? In cars.
So we brought back Molly from Citizens and offered free rides in the Citizens Convo Cab. New Yorkers were able to get a free ride where ever they were going as long as they were willing to do one thing… talk about their money.
Convo Cab
